Marketing and Advertising
Use Referrals to Double Your Business
Any business' best resource is the customer who's already done business with them. This customer will be the one who provides return business, and refers new business. How can you insure that you get those referrals, though?
Using Celebrities
Using a famous face to sell your not-yet-famous product can be quite effective. It's one of the oldest tricks in the book, probably as old as television itself.
Using Voice Mail to Market Your Products
If you could sell a bunch of your products every day over the phone, without talking to any customers, would you be interested? Of course you would!
Using Your Products as a Prop in a Movie or a TV Show
Casual advertising is one of the most effective way to present your product to the market, and by placing them as props in movies or TV shows, your product is exposed to a wide audience based, and with some implied level of endorsement.
What is an Infomercial?
The term infomercial refers to a very specific form of TV advertising. Let's break apart the pieces and identify the parameters and ingredients of an infomercial.
What is Marketing Psychology?
WOW! What a prestigious title for an article! It must have made you stop and take notice because YOU are reading these words right now!
When, Why and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than any other single factor in mail order. A poorly chosen list, a weak mailing and the high cost of mailing to a list can tax the optimism of a new dealer very, very quickly.
Writing an Effective Press Release
The word "Press Release" seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release.