Marketing and Advertising
My Best Pulling Ad
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Producing Powerful Ad Layouts
Anyone can lay out a good ad. Anyone. You don't need years of graphics arts or marketing instructions. All you need to do is to remember some simple tips that can turn a drab, mediocre ad into a powerful order-pulling masterpiece.
Producing Restaurant Placemats as an Advertising Medium
The concept is simple: Give free paper placemats to restaurants in your area with either a prominent color ad or their menu in the middle, and two-inch by two-inch ads around the edge.
Producing Your Own Infomercials
Although most advertisers hire experienced production firms to develop write and produce their infomercial campaigns, many entrepreneurs produce their own.
Publishing Your Own Ad Sheet
When you have accumulated sufficient knowledge from preparing your own circulars and from co-publishing magazines and ad sheets of others, you may want to become a publisher.
Referral Cards Work
Any business' best resource is the customer who's already done business with them. This customer will be the one who provides return business, and refers new business. How can you insure that you get those referrals, though?
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies.
Shooting Your Infomercial
You can write your own script and direct the actual shooting of your infomercial, but you should never shoot and edit your own infomercial unless you have all the necessary equipment and knowhow. Home systems simply do not work.
Stop Paying for Advertising
Back in the beginning days of my business, I didn't have the money to pay for advertising.
Telemarketing Script for Selling Long-Distance
Here is a sample telemarketing script that I provide to members in my NeTel downline:
The Advantages of Infomercials
Direct response television lets consumers shop without having to confront a salesperson. Buying from the tube eliminates any pressure on the consumer. The ability to shop hassle-free makes retail television an attractive alternative.
The Art of Writing Classified Ads
Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time.
The Best Way to Get Free Advertising
There are many legitimate ways to get discount advertising, and many ways to get so-called "free" advertising.
The Best Way to Tell Which Ads Are Pulling the Most Orders
Every business must use advertising. Customers can't buy from you if they don't know you exist. But you must advertise smartly. You must keep track of which publications draw the most responses, as well as which ad copy is best.
The Birth of DRTV
A comparison of infomercials and DRTV Spots with all types of TV advertising from 30 years ago reveals what made direct response TV advertising feasible. Three services made available during the last decade made direct response television possible.
The Dos and Don'ts of Profitable Mail Order Ads
Regardless of how you look at it, the most important aspect of any successful mail order business is its advertising. In fact, mail order success is wholly dependent, and even predicated upon good advertising.
The Inside Secrets of Free Publicity for Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.
The Right Way To Market With A Fax Machine
Nothing is more irritating for a business to walk into the office one morning and find a whole pile of fax paper on the floor containing nothing but money making opportunities.
The Secrets of Million Dollar Sales Letters
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. An in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
The Selling Secrets of Million Dollar Sales Letters
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. And in attempting to sell anything by mail, the sales letter you send out is when and how you talk to your prospect.
The Three Keywords in Ad Copy Writing
Keywords are trigger buttons you can use to draw a particular response from your audience. The words themselves may not appear in your ad, but the essence should be obvious as to impress a point on your readers.
The Truth About Electronic Marketing
Most people who are prospering from this form of marketing are selling the sizzle and have forgotten the steak. This article will provide the facts behind the hype.
Tips on Selling Stuff to Make Money
Although it's been said time and time again -- your advertising must point out the benefits to the customer instead of you. However, lots of people still don't do it and subsequently lose a lot of sales. Let's look at some examples:
TV Order Slates
Whether you are using infomercials or regular DRTV spots, you are limited to a few seconds to give your audience information on how and where to place their orders.
Twenty-One Envelope Tricks
When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope.