The Complete Streamlined Guide to Selling Information by Mail
Selling special reports is the hottest sellers in mail order to come along in many years and the best part is that you become your own prime source publisher.
There are basically two ways to sell information by mail:
By placing advertisements in magazines and newspapers, either classified or space ads,
By renting mailing lists and sending your sales letter to the name on the list.
How and Where to Advertise
There have been entire volumes written on mail order selling. For printed information, the best way to learn how and where to advertise is go to a newsstand and check through all the magazines carrying large numbers of classified and space ads (magazines like popular science, field and stream, outdoor life, etc.) Wherever competitive advertising appears on a regular basis, that's where your best advertising will be. The next step is to write to the magazines (there will be an address in the ad columns) and ask for their classified & display ads rate cards. These cards give you all the information you need to place an ad. If you need additional help, you can call them and most will provide counsel on how to place your ad, whether it be classified or display.
How to Write Your Advertisement
Determine what type of information you intend to sell by mail. Example: financial information. Then go to the newsstand again and buy every magazine carrying and selling financial information. Write away to the advertisers for information. Most will run ads inviting you to write in for "free details". Once you begin to get an influx of material, you carefully file it away to use as a model for developing sales material for your own offer.
Yes, Mail Order is This Simple
It is possible to get free advertising if your product has a unique appeal of interest to the editor. Ways of obtaining free advertising are detailed in the special report in your collection. All you need to get started is to run perhaps a small classified ad selling one or all of your reports in your possessions. If you wish to go the route of direct mail, you can obtain mailing lists through some of the advertisers in the newsstand magazines. Check the classified for "mailing lists". Later on, you will want to develop your own offers to market by mail.
Good luck and best wishes!
Related Articles
Dictionary of Mail Order Terms
ACKNOWLEDGEMENT: A short note acknowledging receipt of an order. Used especially when a check is sent as payment, and shipment will be delayed until the check clears.
How to Set Up Your Own Mail Order Distributorship for General Merchandise and Books
When you have developed, or found, mail-order products over which you have exclusive ownership or control, you may want to consider selling through agents, wholesalers or dealers.
How to Select Mail Order Products that Sell
Almost anything that people want or need is today being successfully sold by mail. In fact, some propositions could not be handled in any other way. The problem is to figure out the product or service and then find and develop a market.
Commission Circulars: How to Make $5,000 for Every Page You Copy
Everyone that starts out learning the mail order business is normally introduced to Commission Circulars very early in the game. You have probably seen ads claiming "how you can make money - sometimes as much as $5,000 - for every page you copy".
The Secret Mail Order Product that Can Make You Rich
Everyday more and more people are jumping on the "mail order" bandwagon - starting their own, or getting involved in some kind of mail order selling endeavor - and hoping to get rich.
The Mail-Five-Letters-a-Day Plan
The purpose of this report is to outline a simple, step-by-step program that will enable you to start making "sales by mail" immediately!
How to Start Your Own Mail Order Publication
If you are an old hand at mail order, or a newcomer to the business, sooner or later you are going to want to try your lick at having your own publication.
How to Capitalize on the Hidden Profits in Junk Mail
Don't just glance at your junk mail and throw it away! Save it - it can put extra money in your pockets! As a matter of fact, you can make some "easy" extra money with all your incoming mail...
What It Takes to Make Your Fortune in Mail Order
You can make a million dollars or more in mail order, but it's going to require a complete understanding of the business as well as a little bit of know-how on your part.
How to Start and Operate Your Own Profitable Mail Order Business at Home
How much money do you want to make? Do you need a steady second income? Do you want to have your own business, be your own boss, and make your own decisions?